We met Haukur Magnusson, the editor of the magazine, in his office, where he introduced us to his assistants, an intern an a journalist, they were the whole staff. Reykjavik Grapevineis is printed every month regularly, every two weeks in Summer. The basic issue is to serve new Icelanders and tourists, with events that are coming up and recommendations of restaurants, cool places, concerts, books and other media. Haukur took us to a café nearby, where we got some free coffee and had a free and easy talk.
He told us first about the financial crisis, there as a lot of building activity before, also terrible new monsters (e.g. concert hall), now many things are standing still a little. He mentioned the big problem of Iceland to place and position itself in the global village, like other people said before in the interviews. There are also often hypocritical views, like the slogan "Pure Energy". Most people don't think about stuff, they don't have a lot of responsibility and consciousness about social, economical and ecological correlations. Icelandic pop singers stay in Iceland, because the world doesn't need more pop singers, that creates an image of a typical Icelandic genre.
We're running our country like we want to do it
But there's not only one view about things of course.
Iceland is a nation of opportunists sometimes, so the crisis could be a reason for contemplation and looking inside. Things have become harder, but not that hard.
Iceland is a teenager
People can't afford shopping in London anymore, so they focus on Iceland and the local design, which is very positive. But there is also an increase of nationalism and ugly ideas.
Link: Reykjavik Grapevine
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